As a champion of UX since 2005, it was a great honour to sponsor UX LIVE this year. One of our greatest passions here at Cyber-Duck is giving back to our community. To do that, we took over the Live Stage at UX LIVE and brought a selection of panels and a workshop on conversational design to the conference. Here are our highlights from the two-day event!
Cyber-Duck is no stranger to giving back to the community. Through the Digital Pond, our 2,000-strong community delivers spectacular insights on UX, marketing and technology on a regular basis.
But this year, we wanted to go one step further. That’s why we proudly sponsored UX LIVE 2018, taking over the panel stage in the process. Here are our highlights from the Cyber-Duck Live Stage and our workshop on conversational design.
Is the Persona Dead?
Our first panel of the conference gathered to tackle the problems posed by a famed research methodology: personas.
The persona model is one that we as UX designers adopted from marketing, where personas were used to define audience types. Personas have been useful for giving UXers an idea of the types of users we need to design for, but have we been over reliant on them? Have personas in fact been detrimental to UX?
To answer that question, we invited the following to our panel:
- Katy Arnold, Head of User Research at the Home Office
- Steph Troeth, UX Consultant
- Claudia Poma, Senior Service Designer at Hiveworks
- Adam Babajee-Pycroft, MD at Natural Interaction