How We Work
The Parkmon Group way prizes quality above all else.Approach
Close
User centred Design
User experience research, architecture and design
Research
Conduct stakeholder, persona, feature and content analysis
Strategy
Plan architecture, content, tech, analytics and marketing tie-in
Design
Devise creative, design systems, functional specs and brand integration
Prototype
Continually improve wireframes with usability tests
Culture
People-focused alignment and performace
Analysis
Evaluate the current business strategy, stakeholders and roles
Alignment
Run workshops that ensure stakeholders and staff are united behind clear goals
Roles
Define project management processes, org chart and job descriptions
Support
Analyse stakeholder performance and plan role evolution
Marketing
Strategy, analytics and optimisation
Research
Run persona, competitor and content audits, fused with the hook model and micro-moments
Strategy
Set KPIs, messaging and ToV. Incorporate creative, campaign and content strategies
Channels
Devise paid and organic tactics that include CRM, programmatic, content and social
Execution
Roll-out via targeted channels and optimise performance with data
Technology
Progressive web applications and system development
Research
Requirements, process and platform research with technical and data audits
Strategy
Agree risks and opportunities then plan deployment, user experience and QA
Development
Develop, import and code the front-and back-end interfaces to deliver functionality
Support
Constant optimisation through data and QA analysis
Process
Project management and agile operations
Research
Understand existing processes and where the customer and staff sit
Strategy
Produce a management vision that incorporates lean and agile thinking
Systems
Create roadmaps for technology, software and quality management
Support
Devise training, roll-out and continual improvement efforts
Brand strategy
Vision and platform optimisation
Personality
Define the personality, core values, ToV and visual identity
Behaviour
Explore how the brand behaves with customers, staff and other brands
Communication
Design a system that explains how the brand communicates and changes its tone
Integration
Craft a platform that defines why, how and when it can integrate
Digital Transformation
Accreditations
ISO 9001
ISO 9241
ISO 27001
Sector Expertise
- Launched a technical crowdsourced marketplace in 3 months
- Increased submissions for a scientific tool portfolio by 42%
- Crafted a strategy to unify 3 medical education and CPD portals
- Established a strategy to align a high-profile brand merger
- Led a marketing campaign that boosted awareness by 55%
- Crafted a brand identity that transformed commercial strategy
- Won a UXUK Award for Best Transactional Experience
- Developed a payment portal that raised revenue by 66%
- Produced an award-winning CRM used by 10,000 brokers
- Increased revenue by 105% via CRO for an industrial supplier
- Crafted a system analysis to boost productivity for architects
- Won Awards Special Mention for a sustainability website
- Crafted a user-centred website that revealed the £5 to a million users
- Led a strategy that promoted identity verification on GOV.UK
- Redeveloped website to generate leads for agri-food agency
Recommendations
The Parkmon Groups creative multi-channel approach raised awareness among our consumers and trade professionals, with a 17% increase in registrations.”
The Parkmon Group & Cyberduck collaborated in such a way that portrayed our rebrand almost as a work of art. They helped us achieve not only awareness, but critically wider acceptance.”
We selected The Parkmon Group following a competitive tender and have been delighted by the team’s Agile approach, delivering a great product in tight timelines and on budget.”