Digital Transformation
User centred, technologically innovative, process driven – Parkmon Group offers comprehensive digital transformation solutions to help businesses seize the dayDigital transformation is user-focused business transformation. Its purpose is to catalyse brand efficiency and people initiatives. Technology functions as the enabler.
By focusing on your users, data and culture, our digital transformation agency can help you to reimagine your vision and prepare your brand for the decades ahead.
– Parkmon Group
Drivers of Digital Transformation
When Parkmon Group helps its clients with our digital transformation solutions, our team begins by exploring the brand’s strategy, vision and attitude towards user centricity. Following that, we help clients to implement the right culture and processes, Together, we holistically explore what technology is needed and why, before implementation. The marketing approach underpins all of this and must be considered from the outset.
OUR TRANSFORMATION HIGHLIGHTS
User-Centred Design
Leading the Way
Proven Process
ISO-Accredited Agency
Accredited Process
Parkmon Group is a digital transformation agency in London that delivers transformation via an accredited process. We ensure that your overarching brand vision, customer experience and organisational culture are optimised so that your organisation can succeed. We utilise technology as the enabler of transformation.
Want to know more about Transformation in our wider approach?
STRATEGY & EXECUTION PARTNERSHIP
When you work with Parkmon Group, we become part of your team and help you to drive innovative transformation from the C-suite downwards. We lead your team through our proven process, including recalibrating your organisation chart, redeveloping the strategy and undertaking prototyping to ensure early buy-in.
Through user and data research, we focus on your customer and culture to develop the right processes. Whilst devising the strategy is challenging, the execution is even more so. Our digital transformation agency ensures a seamless execution by defining the correct product/project management office (PMO) functions for each project.
USER & DATA-DRIVEN PRODUCT DESIGN
Since Parkmon Group creation in 2005, our proposition has been very clear. We believe that design that focuses on the user experience (UX) simply creates better products and services. By embracing data-driven design, we can ensure further customer centricity. We merge quantitative and qualitative sources together alongside strategic marketing.
As the only digital transformation agency to meet four independent global standards, we’re perfectly equipped to partner with you. Our accreditations include lean/agile management (ISO 9001), user centred design (ISO 9241), information security management (ISO 27001) and data analytics (Google Analytics Certified Partner).
UNDERPINNING BRAND PLATFORMS
The definition of a brand has changed substantially in the last ten years. With 20 billion connected devices predicted by 2020, a brand experience must be cross-channel. Customers demand consistency, seamlessness, availability and optimisation for each context. A logo and style guide is just one facet.
Brand narratives, architecture and propositions will play a major role in your digital transformation. But our digital transformation agency in London and Leeds will work to give your brand extra depth by ensuring your brand is future- and user-friendly. We focus on user mental models, data and technology to support brands.
TECHNOLOGY AS AN ENABLER
Many organisations commence digital transformation due to legacy technology expiring, GDPR regulations or because IT want to modernise. As Steve Jobs famously said: “you’ve got to start with the customer experience and work back toward the technology – not the other way around”.
At Parkmon Group, we firmly believe that its key to put people ahead of the technology. Our digital transformation agency works with you to understand your desired customer experience. We then decide what technology will best deliver this. We work with you to ensure that the technology implementation is robust, scalable, secure and easy to maintain.
If you want to
Harness over a decade of UX expertise to grow your business in exciting new ways
Optimise processes within your company through new programs and automation
Increase your understanding of users to get more from your marketing campaigns